Ferrari opens its new-look flagship showroom in Riyadh
The showroom at Canopy Plaza on the Northern Ring Road is the first in Asia and the Middle East built to Ferrari's new global design.
Ferrari's new flagship showroom in Riyadh is open at Canopy Plaza on the Northern Ring Road. It is run with Fast Auto Technic, Ferrari's official importer in Saudi Arabia since 1998, and is the first showroom in Asia and the Middle East to use the brand's new global look.
An illuminated red arch frames the entrance behind a glass front. Inside, the latest models stand on raised circular platforms against white gallery walls. There is an Atelier suite where buyers configure their car with Maranello-trained staff and material samples, which can be closed off for privacy and turned into a private handover lounge, plus an events space for launches and owners' gatherings and a climate-controlled Ferrari Approved section for certified pre-owned cars.
The showroom is open Saturday to Thursday, 10am to 1pm and 5pm to 10pm, and closed on Fridays. Buyers can configure a new car and collect it on site, or look at certified used Ferraris in the same building. Prices are not published; contact the dealer through its website to book a visit.
